WildPepper Studios Hosts Inaugural Nigeria/South Africa Collaborations Cocktail at Africa Creative Market

…Event Celebrates Existing Partnerships and Launches Major Series Project

The inaugural Nigeria/South Africa Co-Production Cocktail was held at the Africa Creative Market at the Landmark Event Center, Victoria Island, Lagos.

This groundbreaking cultural and creative event spotlighted the flourishing collaborations between Nigeria and South Africa in the creative industry. With the theme “Celebrate Your Culture,” the event recognized and strengthened creative partnerships by bringing together key industry leaders, artists, and innovators from across both nations. The event was organized in partnership with Black Roots Media and BGD Consulting South Africa.

The event emphasized the significance of cross-border partnerships in unlocking Africa’s immense cultural and creative potential. Speakers shared insights on how cultural exchange, art, and business collaborations between Nigeria and South Africa are shaping the future of the continent’s creative industries.
In his welcome address, Professor Bobby Moroe, Consul General of the South African Consulate in Lagos, underscored the growing importance of cultural diplomacy. “As we continue to strengthen diplomatic relations, cultural exchange plays a vital role in deepening our understanding and appreciation of one another,” he noted.

Event convener Ifeoma Areh delivered a compelling speech on the transformative power of collaboration. “Creativity has no borders,” she remarked. “By bridging the gap between Nigeria and South Africa, we are not only enriching our cultures but amplifying our voices on the global stage.”

Areh also introduced Sugarcane Kisses, a new collaborative TV series scheduled for production in early 2025, with support from the Durban Film Office, KZN Film, Locations Africa, the National Council for Arts and Culture, and the Nigerian Film Corporation, among other partners. She invited more partners and collaborators to join this exciting project.

Lusanda Chauke of Black Roots Media shared her experiences as a producer working in both Nigeria and South Africa, highlighting the synergy found in these collaborations.

“I like to call myself a ‘Sougerian’—a proud blend of South African and Nigerian cultures,” she said with a smile. “In my years of working across both nations, I’ve seen firsthand how much we can achieve when we come together. The energy, the creativity, the passion—it’s unstoppable. This collaboration is more than just business; it’s about celebrating our shared heritage and crafting stories that resonate with audiences across the world.”

Obi Asika, Director-General of the National Council for Arts and Culture (NCAC), echoed these sentiments in his opening remarks, emphasizing the history of creative collaborations between the two nations and calling for deeper partnerships. “The future of Africa’s creative economy lies in collaboration,” Asika remarked. “Through events like this, we have an opportunity to share our cultures and create sustainable solutions that benefit both nations.”

While celebrated film director Mildred Okwo stressed the importance of telling authentic African stories, Abuchi Peter Ugwu, CEO of Chocolate City and Co-founder of Bean Creative, spoke on the role of music in bridging cultural divides.
Other notable speakers included Arese Ugwu (Author and Producer), Ayanda Carter (Interior Designer) Yolanda Okereke (Fashion Engineer, The RANI Company), and Mmeli Khumalo (Curator and Creative Director) and Nigerian/South African creative Chioma Akamelu.

The event which was anchored by ace broadcaster Toyin Ayeniyi received strong support from major partners, including Johnnie Walker, Fayrouz, Pinkberry, Pepsi, and Zagg Energy Drink. The National Council for Arts and Culture (NCAC) was instrumental in driving the conversation forward.
The Nigeria/South Africa Co-Production Cocktail has set the stage for future collaborations in the creative sector. With continued backing from industry leaders, Nigeria and South Africa are well on their way to solidifying their roles as key players in the global creative economy