Exhibitors Hail FNITCC Atlanta as Catalyst for Expanding Nigeria’s Non-Oil Exports

Exhibitors at the recently concluded Fidelity Nigeria International Trade & Creative Connect (FNITCC) in Atlanta, Georgia, have described the event as a groundbreaking platform for positioning Nigerian non-oil exports and businesses on the global stage.

Organized by Fidelity Bank Plc in partnership with AFRICON, FNITCC 2025 held from September 18 to 20, attracting export-ready Nigerian enterprises across diverse sectors such as fashion, arts, manufacturing, and technology. The three-day showcase created an engaging environment for trade, networking, and cultural exchange.

Widely commended for its vibrant atmosphere and seamless execution, FNITCC Atlanta 2025 was seen as a significant upgrade from earlier editions, with participants highlighting the larger audience, improved exhibition setups, and richer engagements. Many described it as “a clear step up” and “more impactful than ever.”

“It was an honor to exhibit among such a dynamic community of creatives, entrepreneurs, and cultural ambassadors. We left FNITCC 2025 with new clients, strategic connections, and a renewed sense of purpose. Kudos to Fidelity Bank for championing Nigerian businesses and creating global market linkages,” said the By Nuga Designs team.

Several exhibitors also underscored the strength of community and collaboration, recalling inspiring stories of resilience and unexpected international opportunities. One participant recounted how a surprise buyer visit—facilitated by fellow exhibitors—led to an impromptu video-call negotiation and a breakthrough deal.

Expressions of gratitude poured in for Fidelity Bank and its partners for delivering a world-class event. “On behalf of FSGF AFRICA LTD, I extend heartfelt appreciation to Fidelity Bank for hosting such a phenomenal event. The Fidelity team’s warmth, professionalism, and commitment made this experience outstanding,” another exhibitor noted.

Beyond commerce, FNITCC 2025 spotlighted Nigerian creativity, entrepreneurship, and the growing influence of women-led enterprises. “Wow! Sisters online, making the impossible possible! This is the Africa we want. Nigerians are embracing Made-in-Nigeria products—and that belief is powerful,” remarked one inspired participant.

Reflecting on the vision driving FNITCC, Dr. Nneka Onyeali-Ikpe, Managing Director and CEO of Fidelity Bank Plc, reiterated the bank’s resolve to strengthen Nigeria-U.S. trade ties beyond oil. She observed that while Nigeria’s non-oil exports currently account for less than $5 billion annually, the growth potential is vast. “At Fidelity Bank, we believe access to global markets is key to shared prosperity. That belief inspired the creation of FNITCC,” she said.

FNITCC 2025 affirmed that when Nigerian innovation connects with international opportunity, the results are extraordinary. Fidelity Bank remains committed to investing in platforms that showcase local talent, foster cross-border collaboration, and unlock new frontiers for Nigerian enterprises.

Ranked among Nigeria’s leading banks, Fidelity Bank Plc is a full-fledged commercial bank serving over 9.1 million customers through its robust digital platforms, 255 business offices across Nigeria, and its United Kingdom subsidiary, FidBank UK Limited.

The Bank has received multiple awards in recognition of its excellence, including the 2024 Excellence in Digital Transformation & MSME Banking Award by the BusinessDay Banks and Financial Institutions (BAFI) Awards; the 2024 Most Innovative Mobile Banking Application award by Global Business Outlook; and the 2024 Most Innovative Investment Banking Service Provider award by Global Brands Magazine. It was also named Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence, and Export Financing Bank of the Year by the BusinessDay BAFI Awards.